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The Mouse-Ex Company is losing business when the marketing director steps in and gives the bosses a lesson in how marketing really works. Explains market segmentation, positioning, variable pricing, packaging, branding, and tie-ins.
Runtime: 22 minutes 42 seconds
A Deaf Consumer's Guide To Working With An Interpreter
AD Factory: Crew Cuts
AD Factory: Firstborn
AD Factory: Publicis (NYC)
AD Factory: Sound Lounge (NYC)
Adventures In The Grocery Store With Chef Andrew
Anna Lappé: Tipping Point
Anna Lappé: What You Can Do
Funding provided by the Department of Education
Administered by the National Association of the Deaf