That's Marketing: Understanding Consumer Behavior
Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.
Browse Full-length Non-member Titles
The Mouse-Ex Company is losing business when the marketing director steps in and gives the bosses a lesson in how marketing really works. Explains market segmentation, positioning, variable pricing, packaging, branding, and tie-ins.
Media Details
Runtime: 22 minutes 42 seconds
- Topic: Business
- Subtopic: Consumer Education
- Grade/Interest Level: 7 - 10
- Standards:
- Release Year: 1999
- Producer/Distributor: Learning Seed Company
Available Resources
Related Media

Vegetables

18 Money

A Deaf Consumer's Guide To Working With An Interpreter

AD Factory: Crew Cuts

AD Factory: Firstborn

AD Factory: Publicis (NYC)

AD Factory: Sound Lounge (NYC)

Adventures In The Grocery Store With Chef Andrew

Anna Lappé: Tipping Point

Anna Lappé: What You Can Do