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That's Marketing: Understanding Consumer Behavior

22 minutes 42 seconds

Apply for Free Membership

Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

Browse Full-length Non-member Titles

Man in suspenders and a collared shirt stands in a meeting room next to a white poster that reads, Pricing. Caption. But pricing needs to be part of our marketing plan.

The Mouse-Ex Company is losing business when the marketing director steps in and gives the bosses a lesson in how marketing really works. Explains market segmentation, positioning, variable pricing, packaging, branding, and tie-ins.

Media Details

Runtime: 22 minutes 42 seconds

Topic: Business
Subtopic: Consumer Education
Grade/Interest Level: 7 - 10
Standards:

Release Year: 1999
Producer/Distributor: Learning Seed Company

Members Only - Apply Now

Closeup of dried bean pods still on the plant. Caption: Beans grow inside pods that come in various shapes, sizes,

Man and woman, seated. Woman looks at man and uses sign language. Caption. And what do you prefer to sign, A, S, L or P, S, E.

Two men sit on terrace with hands clasped and lips parted in mid-speech. City skyline in background. Caption. Beyond editing, equipment, software, and all these.

Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

Closeup on label and price tag for 75% lean Prestige Meats ground beef. Caption. So it's easy to compare brands of ground meat.

Closeup side view of a woman with long brown hair wearing a black shirt. A pink orchid plant is blurred in the background. Caption. Which is this collective awakening.

Closeup side view of a woman with long brown hair wearing a black shirt. A pink orchid plant is blurred in the background. Caption. Look for the Fair Trade Certified Label.