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That's Marketing: Understanding Consumer Behavior

22 minutes 42 seconds

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Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

Browse Full-length Non-member Titles

Man in suspenders and a collared shirt stands in a meeting room next to a white poster that reads, Pricing. Caption. But pricing needs to be part of our marketing plan.

The Mouse-Ex Company is losing business when the marketing director steps in and gives the bosses a lesson in how marketing really works. Explains market segmentation, positioning, variable pricing, packaging, branding, and tie-ins.

Media Details

Runtime: 22 minutes 42 seconds

Topic: Business, Careers, Education
Subtopic: Advertising & Marketing, Consumer Education, Information Literacy
Grade/Interest Level: 7 - 10
Standards:

Release Year: 1999
Producer/Distributor: Learning Seed Company
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Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

David Letterman look-alike in mid-speech holds up a card. Text on card reads, "Later Show Top 5 List." Caption. Yeah!

Back view of a person jogging on a path next a tree-lined river. Caption. Ring the shoreline every day.

Young man wearing a knit cap speaks directly to camera. Caption. It's the way that the business communicates to the public.

Young man at an electronics store looks down and smiles at a video game he is holding in his hand. Caption. Of course, not all purchases are needs.

Man dressed in a blue collared shirt and dark slacks walks away from the camera in an open office area. He walks towards a woman sitting in an office chair at a desk with a computer.