Firstborn is a digital agency headquartered in New York City. They create websites, online ads, viral campaigns, digital applications, 3D models and HD videos for engaging user experiences. This title highlights several of their innovative advertising campaigns for well-known companies. RMS dives to the bottom of the ocean to let the audience visit the wreckage of the Titanic for the first time in history. SoBe dares consumers to try on a new look. An insurance company encourages small businesses to be prepared for when trouble comes around, and 5 Gum presents a new flavor that changes the way it tastes according to who's chewing.