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AD Factory: Sound Lounge (NYC)

26 minutes, 18 seconds

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"AD Factory: Sound Lounge (NYC)" explores how a New York audio post-production studio creates sound for commercials, film, television, radio, and digital media. The video highlights key media arts and career education concepts, including sound design, dialog recording, ADR, Foley, mixing, voice-over casting, branding, and integrated advertising campaigns. Through examples for clients such as Fiat, MTV, Qdoba, the Ad Council, and State Farm, it shows how creative teams use storytelling, humor, music, cultural relevance, and collaboration to shape audience response. The episode also examines workplace roles in audio production, from casting and writing to engineering and post-production, making it relevant to curricula in media literacy, communication, business, and career and technical education. Part of the "AD Factory" series.

Media Details

Runtime: 26 minutes, 18 seconds

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