Buying Into Brand Marketing: Shaping Your Perceptions
Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.
Browse Full-length Non-member TitlesHundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
Media Details
Runtime: 27 minutes 51 seconds
- Topic: Business
- Subtopic: Consumer Education
- Grade/Interest Level: 6 - 12
- Standards:
- Release Year: 2012
- Producer/Distributor: Learning Seed Company
Available Resources
Related Media

Vegetables

18 Money

A Deaf Consumer's Guide To Working With An Interpreter

AD Factory: Crew Cuts

AD Factory: Firstborn

AD Factory: Publicis (NYC)

AD Factory: Sound Lounge (NYC)

Adventures In The Grocery Store With Chef Andrew

Anna Lappé: Tipping Point

Anna Lappé: What You Can Do