Buying Into Brand Marketing: Shaping Your Perceptions
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Browse Full-length Non-member TitlesHundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
Media Details
Runtime: 27 minutes 51 seconds
- Topic: Business, Careers, Education
- Subtopic: Advertising & Marketing, Consumer Education, Information Literacy
- Grade/Interest Level: 6 - 12
- Standards:
- Release Year: 2012
- Producer/Distributor: Learning Seed Company
- Report a Problem
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