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Buying Into Brand Marketing: Shaping Your Perceptions

27 minutes 51 seconds

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Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.

Media Details

Runtime: 27 minutes 51 seconds

Topic: Business
Subtopic: Consumer Education
Grade/Interest Level: 6 - 12
Standards:

Release Year: 2012
Producer/Distributor: Learning Seed Company

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Closeup of dried bean pods still on the plant. Caption: Beans grow inside pods that come in various shapes, sizes,

Man and woman, seated. Woman looks at man and uses sign language. Caption. And what do you prefer to sign, A, S, L or P, S, E.

Two men sit on terrace with hands clasped and lips parted in mid-speech. City skyline in background. Caption. Beyond editing, equipment, software, and all these.

Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

Closeup on label and price tag for 75% lean Prestige Meats ground beef. Caption. So it's easy to compare brands of ground meat.

Closeup side view of a woman with long brown hair wearing a black shirt. A pink orchid plant is blurred in the background. Caption. Which is this collective awakening.

Closeup side view of a woman with long brown hair wearing a black shirt. A pink orchid plant is blurred in the background. Caption. Look for the Fair Trade Certified Label.