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Buying Into Brand Marketing: Shaping Your Perceptions

27 minutes 51 seconds

3:49 Preview

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Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

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Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.

Media Details

Runtime: 27 minutes 51 seconds

Topic: Business, Careers, Education
Subtopic: Advertising & Marketing, Consumer Education, Information Literacy
Grade/Interest Level: 6 - 12
Standards:

Release Year: 2012
Producer/Distributor: Learning Seed Company
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Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

David Letterman look-alike in mid-speech holds up a card. Text on card reads, "Later Show Top 5 List." Caption. Yeah!

Back view of a person jogging on a path next a tree-lined river. Caption. Ring the shoreline every day.

Young man wearing a knit cap speaks directly to camera. Caption. It's the way that the business communicates to the public.

Man dressed in a blue collared shirt and dark slacks walks away from the camera in an open office area. He walks towards a woman sitting in an office chair at a desk with a computer.

Man sits for an interview against a dark teal background. Text reads, “Mark Wolfe. Digital Advertising and Marketing.”