Madhusudana Rao was not going to let the circumstances of his birth limit him. Born a Dalit, the lowest of castes in India, he lived in desperate poverty. His entire family worked hard, doing difficult physical labor, walking miles a day, so that he and his brother could get an education. The family expected Madhusudana to get a low-level government job through programs designed to help Dalits, but in reality, there were few job openings. Instead, Madhusudana seized an opportunity and became a business owner.