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Mark It: Customer Service

27 minutes 14 seconds

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In the past, brands pushed out messages that came across as certainties, and customers bought into message by buying more and more products. During the 1990s, companies realized that customers were no longer sticking around and that they were no longer blindly following their lead. As the Internet and social media flourished, new and better opportunities to improve customer service appeared. In today's increasingly connected world, the customer is king and brands need to accept that they no longer are in control.

Media Details

Runtime: 27 minutes 14 seconds

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Woman wearing a suit looks downward with mouth pursed as she sits at a desk in an office setting. Title card reads, "Charlene Li, Founder of organization, Altimeter Group." Caption. What are they telling you on a day-to-day basis?
Mark It
Episode 2
27 minutes 14 seconds
Grade Level: 10 - 12
Man sits in front of bookshelves in a private office as he gestures with 1 hand while speaking and looking to the side of camera. Caption. Brands can be more interactive in digital space.
Mark It
Episode 3
24 minutes 43 seconds
Grade Level: 10 - 12
Bearded man sits with the back of 1 hand resting on the other hand in front of his chest. Title card reads, "Gabe Zimmerman, Author of title, "Gamification by Design." Caption. In this context brands have flocked to new techniques.
Mark It
Episode 4
24 minutes 11 seconds
Grade Level: 10 - 12
Northern hemisphere of Earth as seen from space. Caption: There is no doubt the world is changing.
Mark It
Episode 5
25 minutes 38 seconds
Grade Level: 10 - 12
Blurred image of 2 men standing in an bus stop enclosure with signs posted behind them.  Marketing word and phrase overlays on the image with a title card that reads, "Marketing."
Mark It
Episode 10
26 minutes 14 seconds
Grade Level: 10 - 12