The past few years have been all about social, digital and online experiences. The future doesn't seem to show any signs of changing that. In today's world, 65% of consumers report having had a digital brand experience that has changed their opinion of a brand. And 97% say that their digital brand experience influenced whether or not they eventually purchased a product or service from that brand. Digital is not just another platform to push out messages; digital is a way of life in which total control over a brand is not possible.