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Mark It: Gamification

25 minutes

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The explosion of social networks and the tsunami of new interactive channels for communication that have risen in the past few years have radically changed the way in which people interact, engage and relate to brands (and with each other). Some companies have seen the need to pull away from traditional selling messages towards more interactive experiences that relate to consumers personal lives. Find out how game mechanics and game thinking can help drive innovation, loyalty and even sales.

Media Details

Runtime: 25 minutes

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