Learning Center
Filtering by tag: research
-
Audio Description: Research Into Awareness Levels
As part of the United Kingdom's (UK) Office of Communications (Ofcom) Access Service Review, this report details the results of Ofcom's advertising campaign to increase public awareness about audio description on British television. Prior to the campaign, fewer than 40% of UK adults (and fewer than 37% of visually impaired UK adults) were aware of audio description services, a severe departure from the level of familiarity with captions (known as subtitles in the UK) at 90% and sign language interpreting at 86%. Ofcom commissioned this study to measure the effectiveness of its campaign to educate the general public about audio description, as well as to: (1) establish awareness levels of audio description within the visually impaired community, (2) investigate usage of audio description services, as well as other tools used to access television, within the visually impaired community, and (3) understand media consumption among groups of visually impaired people, and identify any differences that might ex...Read More
about -
Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers
This study has documented a potentially revolutionary phenomenon in American society: the immersion of our very youngest children, from a few months to a few years old, in a world of electronic and interactive media. The impact on the very youngest children, who are at such a critical developmental age, is unknown. Significant findings addressed include: (1) children six and under spend an average of two hours a day with screen media, mostly TV and videos, (2) a high proportion of very young children are using new digital media, including 50 percent of four- to six-year-olds who have played video games and 70 percent who have used computers, (3) many parents see media as an important educational tool, beneficial to their children's intellectual development, and (4) parents clearly perceive that their children's TV watching has a direct effect on their behavior, and are more likely to see positive rather than negative behaviors being copied. A Kaiser Family Foundation Report (2003) by Victoria J. Rideout,...Read More
From Kaiser Family Foundation about