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Career Connections: Global Brand Manager

6 minutes

(Describer) Beside four different-size different-color circles connected by lines, title: Career Connections. Under a world map with dots in various locations, title: World Languages.

(Describer) Title: Global Brand Manager

My name is Sara Diniz. I'm a brand manager for Venus at Procter & Gamble. Procter & Gamble is the world's largest consumer goods company, and they have a huge portfolio of brands, things you've heard of like Tide and Downy, Gillette and Pantene, Swiffer, and Mr. Clean. I work on a global brand. Venus is available in multiple countries. As brand manager, I'm responsible for really understanding who our consumer is, and making sure I delight him or her every day. I need to understand consumers in the U.S. and consumers in Russia and England and China. What that entails might be a day of consumer research. I'll see focus groups, or walk with a consumer as she shops or visit her home to really understand what her habits and desires are. I need to translate that, so I'll be working with R&D

(Describer) Research and Development.

to make sure we have the right product to fit her needs, then ultimately working with our advertising agencies to make sure we communicate that in a way that is compelling and easy to understand. I speak five to six languages.

(Describer) On the phone...

[speaking in foreign language]

I say five to six because I speak several to varying levels of fluency. For work, I travel to a few different countries that are our biggest markets. Depending on the types of projects, I travel to meet with consumers or to understand the local market. I also travel domestically across the U.S. to meet with our partners and also talk to new consumers. The thing I'm most excited about is getting to learn and understand the consumer. I didn't know about this career in high school or college, but when I look back at the activities I chose, I realize that I was always working towards this path. I was honing my communications skills, I was learning about cross-cultural understanding, and all of that has really prepared me for this job today. When I was younger, I was internationally curious, so from a young age, I was eager to travel and explore. In high school, I spent a year in Spain as an exchange student, which was awesome. I learned Spanish, but also was living in a community where they speak a dialect. Without realizing I was going to,

I learned another language called Catalan. That started off a whole career and lifetime of travel and adventure and learning, which led to studying Chinese in college and living abroad in China, career opportunities in Costa Rica, studies in Germany and Israel, and I think that drive is ultimately what led to my global career today. In college, I studied business and Chinese studies. I did a dual degree and had a couple jobs on campus. One was working for the marketing department. I was also a tour guide and toured prospective students or foreign dignitaries around campus. Hi, Patrick. How are you doing?

(Describer) She starts a video call with a man.

Great. How are you doing? Excellent.

(Diniz) I went to work in a consulting company, but went back to graduate school for my MBA to have a deeper understanding of local management. I had a couple of jobs before P&G, and I think by staying curious, I found what I was most passionate about to really end up in a place like P&G, where I get to understand consumers and travel the world. See you. Take care. I really love my job because I'm a curious person. This job lets me be curious. I get to delve deep into what the consumer wants and what drives her. I love that it's global in nature. I love not only working with international consumers, but I work with my teams around the world based in different countries. There's not a lot I dislike. I feel lucky I fell into a role that just suits me very well. I come to work energized every day. If you're interested in a global career, you should think about focusing on a few things. One is to take international languages or courses that focus on the world so that you can really broaden your horizons. Another thing would be to study abroad. It's the best way to learn about the world. But most importantly, I think you should follow your passion. Procter & Gamble has its world headquarters in Cincinnati. P&G is such a big company in Ohio. It has a big influence on the arts, sports, and on the community. P&G's motto is "Touching lives, improving life." I feel lucky to work for a company that makes an impact on consumers in many different facets. Because we work on such big international brands, we are able to have this impact on society.

(Describer) Women are shown with products in Russia, China and India. Titles: For more information, visit OhioMeansJobs dot com. CET, Think TV, Public Media Connect Copyright 2014 Funding to purchase and make this educational program accessible was provided by the U.S. Department of Education. Contact the Department of Education by telephone at 1-800-USA-LEARN, or online at www.ed.gov.

Funding to purchase and make this educational production accessible was provided by the U.S. Department of Education:

PH: 1-800-USA-LEARN (V) or WEB: www.ed.gov.

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A global brand manager with a curiosity about other cultures and dual degrees in business and Chinese studies talks about the career path that led her to Procter & Gamble. Part of the "Career Connections" series.

Media Details

Runtime: 6 minutes

Career Connections
Episode 1
5 minutes
Grade Level: 7 - 12
Career Connections
Episode 2
6 minutes
Grade Level: 7 - 12
Career Connections
Episode 3
3 minutes
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Career Connections
Episode 4
5 minutes
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Career Connections
Episode 5
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Episode 6
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Episode 7
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Episode 8
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Episode 9
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Episode 10
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