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The 4 P’s: Marketing Strategies

26 minutes 25 seconds

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Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

Browse Full-length Non-member Titles

Woman stands next to a clothing rack of black clothing. Caption. But we do offer incentives and rewards for V, I, P customers.

Outlines how businesses apply effective marketing strategies focusing on the 4 Ps of marketing: product, price, promotion, and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action. Chapters include the following: (1)Introduction, (2) Introducing the Marketing Mix, (3) Products in Action, (4) Pricing in Action, (5) Placement in Action, (6) Promotion in Action, and (7) Conclusion.

Media Details

Runtime: 26 minutes 25 seconds

Topic: Business, Careers
Subtopic: Consumer Education, Job Skills, Occupations
Grade/Interest Level: 10 - 12
Standards:

Release Year: 2009
Producer/Distributor: Video Education America

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Closeup of dried bean pods still on the plant. Caption: Beans grow inside pods that come in various shapes, sizes,

Man and woman, seated. Woman looks at man and uses sign language. Caption. And what do you prefer to sign, A, S, L or P, S, E.

Two men sit on terrace with hands clasped and lips parted in mid-speech. City skyline in background. Caption. Beyond editing, equipment, software, and all these.

Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

Still image from: Add and Subtract Money With Word Problems

Closeup on label and price tag for 75% lean Prestige Meats ground beef. Caption. So it's easy to compare brands of ground meat.

Closeup side view of a woman with long brown hair wearing a black shirt. A pink orchid plant is blurred in the background. Caption. Which is this collective awakening.