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The 4 P’s: Marketing Strategies

26 minutes 25 seconds

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Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

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Woman stands next to a clothing rack of black clothing. Caption. But we do offer incentives and rewards for V, I, P customers.

Outlines how businesses apply effective marketing strategies focusing on the 4 Ps of marketing: product, price, promotion, and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action. Chapters include the following: (1)Introduction, (2) Introducing the Marketing Mix, (3) Products in Action, (4) Pricing in Action, (5) Placement in Action, (6) Promotion in Action, and (7) Conclusion.

Media Details

Runtime: 26 minutes 25 seconds

Topic: Business, Careers
Subtopic: Advertising & Marketing, Consumer Education, Job Skills, Occupations
Grade/Interest Level: 10 - 12
Standards:

Release Year: 2009
Producer/Distributor: Video Education America
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Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

David Letterman look-alike in mid-speech holds up a card. Text on card reads, "Later Show Top 5 List." Caption. Yeah!

Back view of a person jogging on a path next a tree-lined river. Caption. Ring the shoreline every day.

Young man wearing a knit cap speaks directly to camera. Caption. It's the way that the business communicates to the public.

Young man at an electronics store looks down and smiles at a video game he is holding in his hand. Caption. Of course, not all purchases are needs.

Man dressed in a blue collared shirt and dark slacks walks away from the camera in an open office area. He walks towards a woman sitting in an office chair at a desk with a computer.