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The 4 P’s: Marketing Strategies

26 minutes, 25 seconds

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Videos are generally available for preview to non-members as short clips. Limited full-length titles are also available. Log In to view the full length title.

Browse Full-length Non-member Titles

Woman stands next to a clothing rack of black clothing. Caption. But we do offer incentives and rewards for V, I, P customers.

Outlines how businesses apply effective marketing strategies focusing on the 4 Ps of marketing: product, price, promotion, and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action. Chapters include the following: (1)Introduction, (2) Introducing the Marketing Mix, (3) Products in Action, (4) Pricing in Action, (5) Placement in Action, (6) Promotion in Action, and (7) Conclusion.

Media Details

Runtime: 26 minutes, 25 seconds

Topic: Business, Careers
Subtopic: Advertising & Marketing, Consumer Education, Job Skills, Occupations
Grade/Interest Level: 10 - 12
Standards:

Release Year: 2009
Producer/Distributor: Video Education America
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Woman sits for an interview at a table with a geometric, rainbow statue behind her. Text reads, “Julie Hancher. Blogger.”

Framed image of a woman hugging a black lab while petting his cheek. From the title card below her image, she is Crystal Melero, Statewide Services Coordinator for Children Who are Blind or Have Low Vision. Text nearby reads, "Getting a Job."

Woman smiles and holds up her right hand with her left hand in a fist, thumb pointing towards her. Background photo of firefighter and Dalmatian standing by fire engine.

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An optometrist uses a phoropter during a child's eye exam. Caption. Seeing children who have auditory problems.

Closeup of child with mouth wide open for a medical exam, eyes looking down their nose at a person shining a light in their mouth. Caption. I would like to consider myself as a caring person.

A person holding a dog on a leash while someone in a lab coat examines the dog. The dog's ears are back, and the dog looks nervous. Caption: I pay attention quite a bit to how the animals behave.

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