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Second Opinion: Vision Correction

27 minutes 11 seconds

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Man's hand holding a cup with orange object. Caption. Is too flat, and/or the eyeball itself is too short.

Advertising has become standard practice in health care, and vision correction appears to be taking the lead. Americans spend nearly $2 billion on vision correction, and providers spend nearly $200 million on advertising it. Looks into the ethics of advertising in health care and the rise in corrective vision surgeries across the country. Also provides tips to help people become informed medical consumers.

Media Details

Runtime: 27 minutes 11 seconds

Topic: Blind Life, Business, Careers, Health and Safety
Subtopic: Advertising & Marketing, Blind - General, Diseases and Conditions, Health Care
Grade/Interest Level: 9 - 12
Standards:

Release Year: 2005
Producer/Distributor: Aquarius Health Care Videos
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Split screen of woman speaking with black and white photo of a senior man to her right. Caption. By a really unique individual name Marcel Bleustein-Blanchet.

Split screen. Closeup of sound equipment on left. Middle-aged man in plaid shirt sitting with hands clasped on right. Title card reads, "Tom Jucarone. Partner, mixer." Caption. Well, we started in 1998.

David Letterman look-alike in mid-speech holds up a card. Text on card reads, "Later Show Top 5 List." Caption. Yeah!

Back view of a person jogging on a path next a tree-lined river. Caption. Ring the shoreline every day.

Young man wearing a knit cap speaks directly to camera. Caption. It's the way that the business communicates to the public.

Young man at an electronics store looks down and smiles at a video game he is holding in his hand. Caption. Of course, not all purchases are needs.

Man dressed in a blue collared shirt and dark slacks walks away from the camera in an open office area. He walks towards a woman sitting in an office chair at a desk with a computer.