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American Entrepreneurial Genius: Program 9 (1955-1964)

26 minutes 56 seconds

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Still image from American Entrepreneurial Genius: Program 9 (1955-1964)

From Disneyland to IBM, this segment explores the transition of America into a consumer-based society and an era of unprecedented wealth. Highlights include the opening of Disneyland, the introduction of Hispanic television, Walmart, and Mary Kay Cosmetics. Part of the "American Entrepreneurial Genius" series.

Media Details

Runtime: 26 minutes 56 seconds

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Color illustration of colonial figures standing on a dock lined with boats. Clusters of buildings fill background.
American Entrepreneurial Genius
Episode 1
28 minutes 25 seconds
Grade Level: 7 - 12
Color illustration of 3 figures in top hats standing on a boat with a paddlewheel in the foreground.
American Entrepreneurial Genius
Episode 2
27 minutes 44 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 3
27 minutes 1 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 4
26 minutes 55 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 5
27 minutes 28 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 6
26 minutes 38 seconds
Grade Level: 7 - 12
Black and white photo closeup of a lightbox sign that reads, "On the air."
American Entrepreneurial Genius
Episode 8
28 minutes 24 seconds
Grade Level: 7 - 12
Black and white photo of a building with a sign above the first floor that reads, "International Business Machines Corp."
American Entrepreneurial Genius
Episode 9
26 minutes 56 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 10
28 minutes 17 seconds
Grade Level: 7 - 12
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American Entrepreneurial Genius
Episode 11
28 minutes 25 seconds
Grade Level: 7 - 12