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Logo Design With Mark Winn

4 minutes 52 seconds

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Get an inside look into the iterative process of logo design with graphic designer Mark Winn. Students learn the process of conceptualizing a logo theme and executing the design from pencil to pixel.

Media Details

Runtime: 4 minutes 52 seconds

Topic: Arts, Business, Careers, Education
Subtopic: Art Education, Arts, Industry, Job Skills
Grade/Interest Level: 7 - 12
Standards:

Release Year: 2014
Producer/Distributor: KQED
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2 color drawings of pink tulips in a yellow and red vase. The drawing on the left is 2-dimensional, and the drawing on the right is 3-dimensional.

Digital color invitation for, "A Birthday Party for Charlie Johnson," with a typed note next to it. Caption. Sends the Reader a Shorter message. A shorter, more precise message.

Nate talks to a woman in an art gallery. On the wall behind them is Andy Warhol's painting, "Gold Marilyn Monroe." Caption. "We are in front of the. I'm so excited."

Photo and text overlay collage with portraits of Nate and Andy Warhol, with a group of paparazzi with cameras pointing at Warhol. The background is a chalkboard list of things Warhol loved, such as Hollywood, Ice Cream, and Crazy Wigs.

People looking at a computer screen. One person points to the screen. Inset of a closeup view with an area highlighted. Caption: You can see that there are two colors present--

Closeup of a hand holding a paintbrush over a piece of paper on top of plywood. Paint, colored pencils, a pencil, and a pen surround the paper, which names the items and points at them.

Video of Nate with a chalk frame drawn around it is superimposed on a blackboard background on the left side of the screen, and a statue of a Roman emperor is on the right. Caption. "To put his face on the Roman coin."

Closeup of a person's fingers moulding the chin of a small clay face. Caption. Is the bottom lip in front of the upper lip.

Nates smiles and waves his right hand as he talks in front of the entrance of a large theater as people enter. Caption. "We're going behind the scenes at the Broadway hit, Wicked."

Artist Juan Chavez wears a black hat, mustache, and beard and looks next to the camera as he talks in front of a blurred background. Caption. "As a kid, to not get in trouble, I'd draw."