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Career Connections: Promotional Events Coordinator

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      (Describer) Beside four different-size different-color circles connected by lines, title: Career Connections. Under a global map, title: World Languages.

      (Describer) Title: Promotional Events Coordinator.

      My name is Caylor Escalante. I'm the promotional events coordinator for the Cincinnati Reds. I was asked to manage the Rojos baseball Twitter account. My main priority there is to try to get some of the inside scoop, inside information, things that our fans might be interested in. What I actually do is I relay that to Major League Baseball Español. Sometimes I tweet it. Sometimes I'll send it to them, and they tweet it. It's a matter of what's going on that day. Whenever somebody needs something translated, the majority of the time it comes across my desk, whether that's already in Spanish and they need some grammar check or if they need something translated. A few things I've done this year have been translating memos that go to the players that are Hispanic. I've also translated some promotional schedules that we then convert and we put out there for the Hispanic population here in Cincinnati. Some promotions that we have don't really have any translation to Spanish. You have to think about things in a literal sense. The promotional events department is responsible for a lot of the in-game entertainment that goes on at the ballpark. My main responsibilities this year are coordinating all of the national anthem performances, honor guard performances, "God Bless America" performances, as well as activities and entertainment that we have in our Kroger Fan Zone. This is the game ball delivery. The main thing that sparked my interest in working in sports, it was a time line of events. My father came to the states from Venezuela on a baseball scholarship. He came to the states via a foundation called Latin Athletes Education Fund. One of the main contributors to that fund was David Concepción. When I got to see behind the scenes what went on inside the tunnels, on the fields, the things people in the stands didn't necessarily see, that's when I really began to fall in love with what happened behind the scenes and what goes into making a baseball game happen. I got a couple of changes for you if you want. My father made it very clear that he wanted me to know what was out there in the world. Growing up and to this day, we found a system that works best for us. He talks to me in Spanish, and I'll respond in English. It really helped me. He was very encouraging. I thank him now for the ability to speak Spanish. One of the biggest advantages that I have to make me the right person at the right place is the ability to speak Spanish. Those four years that I took of accelerated Spanish gave me the ability to accelerate my communication skills, which are benefiting everything I'm doing at the Reds. Now and then, I'll go and communicate with the players.

      (Describer) Reds and Bengals players stand with kids on the field.

      [crowd cheering]

      When the time came to look at colleges, I had a hard time deciding. To be honest, it wasn't until a good family friend of ours gave me the idea, "Why don't you check out University of Cincinnati?" I found that they had a new major--sport administration.

      (Describer) He directs guests in a ceremony.

      I need Dennis and then the lady and then Kenny. One of the most challenging aspects to working in sports-- I would assume it's a challenging aspect to working anywhere-- is getting your foot in the door. In order to do that, you have to have experience. I reached out to an individual who was in charge of the volunteers at the Western and Southern tennis tournament. This was my freshman year. I said, "I'm willing to do whatever it takes. I just want to get my name out there." I made a few contacts at the Reds that led to a couple of interviews and ultimately led to the internship last season with the Reds. One of the best pieces of advice I could give to anybody wanting to work in the sport industry is take the classes you might not have to take but still might benefit you. Do what it takes to set yourself apart from everybody else.

      (Describer) Wearing a headset and carrying a clipboard, he speaks with various people on the edge of the field.

      (Describer) Titles: For more information, visit OhioMeansJobs dot com. Funding provided by Ohio Broadcast Educational Media Commission, in partnership with Ohio Department of Education and Ohio HigherEd. CET, Think TV, Public Media Connect. Copyright 2014 Accessibility provided by the US Department of Education.

      Accessibility provided by the U.S. Department of Education.

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      Now Playing As: English with English captions (change)

      What is it like to be a promotional events coordinator for the Cincinnati Reds? This exciting career requires strong communication and interpersonal skills. Part of the "Career Connections" series.

      Media Details

      Runtime: 5 minutes 15 seconds

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