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Career Connections: Marketing Specialist

6 minutes

(Describer) Beside four different-size different-color circles connected by lines, title: Career Connections.

(Describer) Title: Marketing Specialist

My name is James Marable. I'm the manager of executive and college recruiting for Macy's Inc. My role entails managing social media and the strategies of how to spread our talent brand throughout the entire social space. We really want to create an environment where candidates can learn about working at Macy's, what's going on with the company, the overall health, industry information. It's my job to come up with strategies on how to reach our different demographics on the best platform possible. A project that's really interesting to me

(Describer) He works at a laptop and desktop computer.

is entitled life@macy's, where I literally go throughout the company, whether it's macys.com in San Francisco, our merchant organization in New York, our corporate support services in Cincinnati and interview individuals about their role, what they do, what they find interesting about the job, what keeps them at Macy's. We utilize those videos on various platforms. We might have information about a specific role on our LinkedIn page, and then we might put a storage role on Facebook, or we utilize our macys.com, which is our tech organization, their Twitter handle. We're putting out information about different roles, UX designers or computer engineers, just to spread information about working at Macy's. Hi. I'm Yasir. I'm VP of engineering for macys.com.

(Describer) A video plays on a tablet.

I joined the team to drive the innovation and create omnichannel experience for our customers.

(Marable) I'm in the native Facebook app as well. I'm going into Google+, going into Twitter, but I use Sprout Social to aggregate everything. You get a picture of how the overall social media program is working. I pull in different data about posting time. It has mobile for my phone, so I can monitor and answer different questions. After hours, I'm making posts, I'm searching for content, any news article about the company, answering questions, spreading information about various jobs, sharing our videos, sharing photos throughout the day, if there's some event in the office, tweeting pictures from there, when I'm in LinkedIn, asking questions. That way, we really want engagement. It's not just about, "Hey, Macy's is great. Look at this." It's "What are you looking for with an employer, "What skill sets would you bring, What would you change about the process," for someone that interviewed with Macy's and got the job or didn't get the job. Just really talking with people. That's the big part of my work when I'm managing the social.

(Describer) At a meeting...

Our follower growth has gone up 39% since last year on Facebook. And Google+, we've grown 211%, which is really, really good.

(Marable) There's no one here in Cincinnati but myself,

(Describer) Alone:

so I can really get out and learn and expand myself, and I'm constantly teaching. I'm traveling throughout the country, visiting our various offices, talking about social media and how they can be involved in the wins we see and how we've been able to affect candidates nationwide. I'm originally from Dayton, Ohio. I went to Trotwood Madison High School. When I graduated, I attended the University of Cincinnati. I started as a computer science major, did the program for about a year and a half, and it just didn't align. Computer science, specifically, didn't align with my goals as I grew up and got older and understood what I wanted to do. So I switched into marketing. Marketing was a natural fit for me. My classes-- advertising, management, project management-- those courses fit with my personal skill set. Advertising management, that course really, it just formed my brain around marketing as a discipline. When I graduated and started doing different things, it allowed me to figure out how to develop effective creative and reach whatever target demographic we were going for. This opportunity here at Macy's, my role is social media manager, a job that five or six years ago didn't really exist. Social media is the wave of the future.

(Describer) A certificate recognizes him as a Winter 2013 Award Recipient.

It's here now. As a large organization, it's beneficial to latch onto that and understand that you have to be transparent, and you have to show the world what's going on. That way, the best people will want to work here.

(Describer) Titles: For more information, visit OhioMeansJobs.com. CET, Think TV, Public Media Connect. Copyright 2015. Funding to purchase and make this educational program accessible was provided by the U.S. Department of Education. Contact the Department of Education by telephone at 1-800-USA-LEARN, or online at www.ed.gov.

Funding to purchase and make this educational production accessible was provided by the U.S. Department of Education:

PH: 1-800-USA-LEARN (V) or WEB: www.ed.gov.

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Meet a marketing specialist at the major retailer, Macy’s. He explains how he successfully uses his social media skills to recruit top employees and help promote the company’s brand nationwide. Part of the "Career Connections" series.

Media Details

Runtime: 6 minutes

Career Connections
Episode 1
5 minutes
Grade Level: 7 - 12
Career Connections
Episode 2
6 minutes
Grade Level: 7 - 12
Career Connections
Episode 3
3 minutes
Grade Level: 7 - 12
Career Connections
Episode 4
5 minutes
Grade Level: 7 - 12
Career Connections
Episode 5
5 minutes
Grade Level: 7 - 12
Career Connections
Episode 6
4 minutes
Grade Level: 7 - 12
Career Connections
Episode 7
7 minutes
Grade Level: 7 - 12
Career Connections
Episode 8
7 minutes
Grade Level: 7 - 12
Career Connections
Episode 9
6 minutes
Grade Level: 7 - 12
Career Connections
Episode 10
6 minutes
Grade Level: 7 - 12