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Biz Kid$: You Are The Target!

27 minutes 42 seconds

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Every day, kids and teens are subjected to thousands of commercial messages from advertisers. Helps you recognize when you are being targeted, how to resist manipulation, and when to apply good consumer skills to cut through the commercial fog.

Media Details

Runtime: 27 minutes 42 seconds

Topic: Business
Subtopic: Consumer Education
Grade/Interest Level: 5 - 10
Standards:

Release Year: 2012
Producer/Distributor: Film Ideas, Inc
Series: BizKid$
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Closeup of a middle-aged woman smiling and looking down at a pink sheet of paper. Caption. Ok, can I have it back, please?

Closeup of a girl speaking while seated in a classroom. Other children sit behind her at desks. Caption. Who suffered from the genocide in 1994.

Closeup of 2 teenage boys looking at each other and talking. Caption. That helps pay for roads and schools.

Black and white rearview photo of a person dressed in collared shirt and vest looking towards a female colleague walking into an office setting. Caption. Darla Dollar could make a hermit ditch his cave.

Closeup of a man wearing glasses, left hand raised with index finger pointing to his head. Caption. See, a business supplies goods or services for money.

Giraffe statue wears a plastic Elvis-style wig next to a wide-mouthed hippopotamus statue in an army helmet. Caption. You know, like, I was never meant to be.

Teenage girl wearing a white t-shirt and red shorts stands next to a lap swimming pool. Text on t-shirt reads, "Lifeguard." Caption. Because we're helping the community.

David Letterman look-alike in mid-speech holds up a card. Text on card reads, "Later Show Top 5 List." Caption. Yeah!

Young woman looks up and smiles. Next to her, a computer screen projects the image off a teenage boy sitting for an interview. Caption. Savings account.

Closeup of a boy with lips parted in mid speech. Caption. There are lots of things you can do.

Viewer Comments

dave s. (Land O Lakes, FL)

November 3rd, 2021 at 07:09 AM

Informational and a valuable resource for students!!!!!
Donna M. (FORT MADISON, IA)

December 6th, 2019 at 08:51 AM

Video does a great job of making students aware of how advertising is used to target them as consumers. It is fast paced, which kids seem to relate to.
Heather K. (Lexington, VA)

September 14th, 2016 at 10:36 AM

Great video for teaching consumer skills
Katherine L. (Philadelphia, PA)

February 4th, 2015 at 10:58 AM

This is an especially important video for young adults to view. Great vocabulary as well! You will have meaningful discussions following this one!