"Origin of Everything: Makeup Ads: Science over Style?" explores the intersection of cosmetics and science in advertising. The video, part of the "Origin of Everything" series, delves into how the billion-dollar beauty industry uses science-like claims to entice consumers. Historically tracking back to World War II, the video explains the shift in marketing strategies from homemade beauty solutions to modern-day advertisements filled with pseudo-scientific language. This trend is highlighted with the legacy of Helena Rubinstein's innovative approach to cosmetics marketing. Focusing on key points, the video sheds light on how advertising has evolved, often prioritizing style over scientific efficacy to sell products. This knowledge enhances understanding of consumer education by critically assessing the claims surrounding beauty products, underscoring how today's market often uses "science" as a tool, impacting the way products are perceived and purchased.